If you are someone that regularly uses the internet, then it is likely that you have stumbled across Twitch before. There are a lot of streaming sites online, but these sites tend to have a limited selection of movies and TV shows, so it can be easy to get bored of them.

Streaming is different from just watching a regular video or show because it is live entertainment. We live in a world where attention spans are becoming increasingly shorter, which means that streams are perfect because you can just dip in and out whenever you feel like watching something.

People tend to enjoy streaming because it is not as staged as other media options. Everything is happening live, which means that people cannot edit the content and change how they act within it, and some people appreciate this element of streaming.

Because of all of the positive elements associated with Twitch Streaming, it is quickly becoming one of the most popular ways that people digest media.

Much like everything else in the world, once Twitch streaming started to receive the popularity that it now has, businesses started to pay attention. It was quickly realized that Twitch is a great business tool and here are just some of the reasons why.

Large Audiences

If you are a popular streamer, then it is likely that you will have thousands of people watching you at one time. In fact, if you are popular enough, people will set timers and ensure that they are on time to see your stream.

Unless you upload your stream to a separate platform, people cannot rewind and rewatch your stream, which means that people tend to pay much more attention to the streams. This is one of the many reasons why businesses are so interested in using Twitch as a marketing tool.

They can pay the streamer a fee and then advertise their business on their stream. If you were to advertise on a different platform, people could easily skip your advert and just not acknowledge it at all.

When people are watching streams, they are paying full attention to what is on the screen, which means that people will be far more likely to pay attention to the advertisement, and people that your product or service appeals to will be more likely to try and find out more about the business.

Popular Games

If you have been on Twitch, something that you will know is that the most popular kinds of streams out there are gaming streams. For some reason, people just love watching other people playing popular games. There is a number of reasons why this is the case. First of all, not everyone can afford the games for themselves, but they do not want to miss out on the content.

Secondly, people enjoy the commentary that they get when they watch someone stream. There is a whole community around the world that is obsessed with games and they will be eager to watch people playing the games they love.

If you know that there is a new game coming out soon, streams that are based on these games are bound to be incredibly popular. If you want to advertise your business, you should reach out to gamers that are known for playing the latest games. You can then advertise your product on their stream and you know that this will gain some attention as they are likely going to get a lot of viewers if they are playing the new game.

Not just every video will get a lot of viewers and so you should be selective with the kind of streams that you advertise your business on. For example, streams that teach people about hacks and cheats tend to get a lot of views and so they would be a good place to advertise your business. You could interact with a streamer that is known for sharing hacks, like these hacks available for Overwatch, and tell them that you are interested in collaborating with them. They will likely be more than happy to work with you and you could see some seriously impressive profit because of it.

It’s Free

When you own a business, something that you have to encounter all of the time is costs. Nobody said that running a business is easy, but I am sure that you didn’t account for all of the costs that you would have once it was up and running.

It feels as though when you own a business you only have to breathe before you lose money again. The best thing about using Twitch as a business tool is that it is completely free. You can use the streaming services and it won’t cost you a cent, which means that you can use any leftover money that you have to work on other aspects of your dinner.